Martha's Closet by Martha Choy
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Beauty Radar Screen: April 22, 2010

by Matthew W. Evans

Posted Thursday April 22, 2010

Last Edited Monday April 26, 2010

From WWD.COM

Bare bath and massage oils.

Photo By Courtesy Photo

Martha Choy, who founded a Web-based fashion, accessories and jewelry business called Martha’s Closet a year ago, has gotten into the beauty business.

Choy, who is a compliance director at an investment bank, an industry in which she has worked for more than 20 years, has launched Barebodycollection.com, which features her own bath, body and fragrance line, dubbed Bare®.

The 253-item assortment features a raft of bath and massage oils; bar soaps; body butters and creams; facial treatment items; fragrances; hair care products; bath gels, scrubs and salts; balms, and lotions. Products come in numerous sizes and fragrances, and range in price from $1.50 for travel-size items to $80 for 8-oz., shea butter-infused body butters.

There’s also a 2-oz. Bare fragrance, called Dare to Be Bare Parfum, which is priced at $225. Choy describes the scent as a dry, alcohol-free floral perfume and it comprises a 50 to 75 percent concentration of essential oils. It is tuberose based and features notes of gardenia, lilac, ylang-ylang, jasmine and orange blossom.

Bare products are handmade by Choy in her studio garden apartment on East 81st Street in New York. “I’m scooping, pumping, ladling and labeling all by myself,” she said, adding she’d like to eventually launch a wholesale business with distribution in specialty beauty stores.

Some of the newest additions to the line include a mint version of Bare’s Transportation Security Administration-approved Bare-fly Travel Satchels. Priced at $99.75, it includes 2-oz. versions of Bare Body Butter, Hair Thickening Shampoo, Hair Thickening Conditioner, Body Bubbles, Face Fighter Wash, Beeswax Lip Balm, Body Lotion and a 5-ml. size of the perfume. The same items are available in 1-oz. versions in Bare’s Le Petit Bare-fly Travel Satchel ($59.75), which also has the 5-ml. version of the perfume.

The mint Bare-fly and Le Petit Bare-fly Travel Satchels were introduced last week. Hitting Barebodycollection.com later this month are bath and massage oils in eucalyptus spearmint, lavender and jasmine scents. They will be available in 16-, 8-, 4,- 2- and 1-oz. versions for $70, $39.95, $22, $12 and $7, respectively.

Choy, who modeled for Ford Models when she was 15, was inspired to do a beauty line because “I was exposed to beauty then,” she said, discussing her modeling days. “People like cosmetics because it’s a luxury — but it’s an affordable luxury. In recessions, women just don’t give up on their skin care.”

When it comes to making the fragrance, she blends the Dare to Be Bare Parfum ingredients on her kitchen counter — which “looks like a lab now” — making about 4 to 6 oz. of the fragrance at a time “with pipettes,” plus filling “hundreds of sample sizes with an eyedropper.”

Referring to the packaging of the Bare products, she said: “I like doing the turn-of-the-century, apothecary look.”

Choy estimated that, as she develops her beauty business, sales on her Bare Web site could reach $36,000 in the next 12 months, a number she said she thinks could triple with the launch of a wholesale business. Aside from the Web site, Bare is carried at Upper East Side salon Creations by Michael Inc.

On the fashion side, Choy’s Martha’s Closet Web site features Lilly Pulitzer fashion; jewelry from Cheeky Monkey, Beaded Tortoise and D.K. Thornton; dresses; bags, and swimwear. Her Bare beauty products were carried on the Martha’s Closet site until the launch of Barebodycollection.com in January.
Bare bath and massage oils.

Bare bath and massage oils.

Photo By: Courtesy Photo

Items frome the Bare mint collection.

Items frome the Bare mint collection.

Photo By: Courtesy Photo

The Dare to Be Bare bottle.

The Dare to Be Bare bottle.

Photo By: Courtesy Photo

Martha Choy

Martha Choy

Photo by: Courtesy Photo 

 
 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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Introduction to CHEEKY MONKEY JEWELRY and Simon Cardwell:

cheeky monkey jewelry 

 

"You have no doubt already discovered that our site features fabulous, one-of-a-kind pieces.

Instant conversation starters, there's not been an owl, polar bear, penguin or any other item

that hasn't caught someone’s eyes at a gallery opening or rooftop gathering! What’s more,

with our array of recycledand fair-trade stones for you to choose from,

Cheeky Monkey Jewelry allows you to custom design yourown pieces. But

Cheeky Monkey Jewelry is more than a fashionable accessories brand and a favorite among

Hollywood celebrities. We trust that our special pieces will change the way you think about jewelry.

Cheeky Monkey Jewelry would like to thank those famous folks who are furthering our message: 

Drew Barrymore, Tori Spelling, Emma Roberts, American Idol stars Jordin Sparks and 

Katherine McPhee, singer Nelly Furtado, The Pussycat Dolls and singer/actress JoJo,

and more."

 


 Introduction to JUDY'S JOYS WEARABLE ART by Judy Joy Ross:

   

For the past 25 years, Judy Joy Ross has spent 3 months annually at her friend's farm in Israel,

located on a moshav called K'far Bialik which lies halfway between modern industrial Haifa and

the romanticwalled Crusader city of Acre ("Akko" in Arabic).

Daily, Judy would bicycle along the Haifa-Akko highway into "Mercaz Bialik", the town center, for

shopping and socializing.  But lately, as traffic accidents escalated, Judy's friend persuaded her to

giveup the bicycle and to walk the short distance.  Proceeding more slowly and closer to the ground,

she began to notice an accumulation of interesting shapes and textures lining the roadside; twisted

bits of steel from Israel's robust construction boom, glittering shards of shattered glass from

windshields from the nation's notorious traffic disasters, colorful plastic straps dropped from baby

strollers, and more; in short, a history of a community

revealed by its waste.  As daughter of an artist and a poet, Judy saw even more than that; these

discarded shapes had a beauty of their own; form and color that suggested a second life in creative

design.  The commient was to make no changes in these bits and scraps; no cutting or deliberate

re-shaping, but to reveal the hidden aesthetic of each piece in combination with others.  The artist's

vision of these combinations has produced "Judy's Joys Wearable Art"; each one of a kind,

meticulously hand crafted, inimitable and irreplaceable.   If that description also defines you

as a person, you deserve to treat yourself to at least one of "Judy's Joys Wearable Art".

 


 


EVENTS

   

Top Sellers

AMETHYST FACETED RING WITH STERLING SILVER 20 MM. WIDE
Price: $ 125.00

Add AMETHYST FACETED RING WITH STERLING SILVER  20 MM. WIDE  to Cart

BARE Vanilla Body Custard 4 oz.
SKU:  78
Price: $ 22.00

Add BARE Vanilla Body Custard 4 oz. to Cart

DRESS ANN TAYLOR AUDREY HEPBURN SZ. 8
Price: Click to see price


Add DRESS ANN TAYLOR AUDREY HEPBURN SZ. 8 to Cart

ORDERS
Orders may be placed via the website and in person, by appointment, at 309 East 81 Street, Ste. 1RE,  New York, NY, 10028 - Please call 917-703-3535 or e-mail MarthasCloset@gmail.com.). We accept American Express, Discover, Visa, Master Card, and Paypal. 

RETURNS & REFUNDS
 Undamaged returns must be made within seven days of purchase.  A credit for the value of the return will be issued and valid for any items on wwwMarthasClosetOnline.com. or www.BareBodyCollection.com

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Shipping Policy


Turnaround

All orders are shipped within 48 hours Monday - Friday 8am - 5pm.

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We use the following carrier to deliver our orders:

USPS

Order Tracking

If a tracking # is provided by the shipping carrier, we will update your order with the tracking information. Please note that some orders using 1st Class USPS mail will not have tracking numbers.

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If an item goes on back order we will ship you the part of your order that is in stock (Unless you specify other wise). When the item becomes available we will ship you the rest of your order. You will not be charged any additional shipping and handling for the second shipment.

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