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Beauty Radar Screen: April 22, 2010

by Matthew W. Evans

Posted Thursday April 22, 2010

Last Edited Monday April 26, 2010

From WWD.COM

Bare bath and massage oils.

Photo By Courtesy Photo

Martha Choy, who founded a Web-based fashion, accessories and jewelry business called Martha’s Closet a year ago, has gotten into the beauty business.

Choy, who is a compliance director at an investment bank, an industry in which she has worked for more than 20 years, has launched Barebodycollection.com, which features her own bath, body and fragrance line, dubbed Bare.

The 253-item assortment features a raft of bath and massage oils; bar soaps; body butters and creams; facial treatment items; fragrances; hair care products; bath gels, scrubs and salts; balms, and lotions. Products come in numerous sizes and fragrances, and range in price from $1.50 for travel-size items to $80 for 8-oz., shea butter-infused body butters.

There’s also a 2-oz. Bare fragrance, called Dare to Be Bare Parfum, which is priced at $225. Choy describes the scent as a dry, alcohol-free floral perfume and it comprises a 50 to 75 percent concentration of essential oils. It is tuberose based and features notes of gardenia, lilac, ylang-ylang, jasmine and orange blossom.

Bare products are handmade by Choy in her studio garden apartment on East 81st Street in New York. “I’m scooping, pumping, ladling and labeling all by myself,” she said, adding she’d like to eventually launch a wholesale business with distribution in specialty beauty stores.

Some of the newest additions to the line include a mint version of Bare’s Transportation Security Administration-approved Bare-fly Travel Satchels. Priced at $99.75, it includes 2-oz. versions of Bare Body Butter, Hair Thickening Shampoo, Hair Thickening Conditioner, Body Bubbles, Face Fighter Wash, Beeswax Lip Balm, Body Lotion and a 5-ml. size of the perfume. The same items are available in 1-oz. versions in Bare’s Le Petit Bare-fly Travel Satchel ($59.75), which also has the 5-ml. version of the perfume.

The mint Bare-fly and Le Petit Bare-fly Travel Satchels were introduced last week. Hitting Barebodycollection.com later this month are bath and massage oils in eucalyptus spearmint, lavender and jasmine scents. They will be available in 16-, 8-, 4,- 2- and 1-oz. versions for $70, $39.95, $22, $12 and $7, respectively.

Choy, who modeled for Ford Models when she was 15, was inspired to do a beauty line because “I was exposed to beauty then,” she said, discussing her modeling days. “People like cosmetics because it’s a luxury — but it’s an affordable luxury. In recessions, women just don’t give up on their skin care.”

When it comes to making the fragrance, she blends the Dare to Be Bare Parfum ingredients on her kitchen counter — which “looks like a lab now” — making about 4 to 6 oz. of the fragrance at a time “with pipettes,” plus filling “hundreds of sample sizes with an eyedropper.”

Referring to the packaging of the Bare products, she said: “I like doing the turn-of-the-century, apothecary look.”

Choy estimated that, as she develops her beauty business, sales on her Bare Web site could reach $36,000 in the next 12 months, a number she said she thinks could triple with the launch of a wholesale business. Aside from the Web site, Bare is carried at Upper East Side salon Creations by Michael Inc.

On the fashion side, Choy’s Martha’s Closet Web site features Lilly Pulitzer fashion; jewelry from Cheeky Monkey, Beaded Tortoise and D.K. Thornton; dresses; bags, and swimwear. Her Bare beauty products were carried on the Martha’s Closet site until the launch of Barebodycollection.com in January.
Bare bath and massage oils.

Bare bath and massage oils.

Photo By: Courtesy Photo

Items frome the Bare mint collection.

Items frome the Bare mint collection.

Photo By: Courtesy Photo

The Dare to Be Bare bottle.

The Dare to Be Bare bottle.

Photo By: Courtesy Photo

Martha Choy

Martha Choy

Photo by: Courtesy Photo 

 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


  W Editors' blog

After the towel and the bikini, don't forget to pack these essentials for a pest-free, burn-free weekend.

Bug Off:  Some bug sprays are so goopy that they can cause a

 

breakout or ruin clean hair. Bare-fly Bug Beware Spray from
Bare is a DEET-free formula that uses cedar oil to keep
the skeeters away. And it's so light in both consistency and
smell, that you can fearlessly go crazy with coverage. $10.50,
barebodycollection.com


blog_bare_bug.jpg


 

Condé Nast Digital

 


 

www.makeuplovesme.com

Thursday, April 22, 2010

the bare body collection by martha's closet.

 


if you're following me on twitter - you probably already know i'm going to barcelona on sunday (and if you aren't following me on twitter - get on the @makeuplovesme bandwagon, kthanksbye).  each time i travel the selection of which mini-bottles to bring is a central issue. the FDA-approved toiletry set i've selected for this trip hails from my new favorite niche brand, bare body by martha's closet. bare body is full of heady, original scents - like eucalyptus spearmint, bay rum (my favorite!), and coconut lime verbana - all of which come out smelling natural and non-cloying.  the bare-fly and le petit bare-fly travel satchel usually runs you $66, but right now the site is having a sale where everything is 50% off. so stock up at marthasclosetonline.com, beauties.

 

Posted by makeup loves me at Thursday, April 22, 2010 

All content © Copyright 2007-2008 www.makeuplovesme.com


 

http://www.realbeauty.com/cm/realbeauty/site_images/global/headerGraphics/logo_final.png
 
 
 
New on the Shelves
 
Luxe Handmade Beauty Line: Bare Body Collection
7/22/20109:04:00 AMby Andrea Lavinthal
What it is: Bare
Why we love it: We recently received a gigantic basket overflowing with an assortment of adorable, apothecary-esque jars and bottles of beauty products that looked like they were made in someone's kitchen. As it turns out, that's exactly right. Martha Choy, the founder of an online fashion, jewelry, and accessories business called Martha's Closet, is now in the beauty biz, with Bare, a line of 250-plus bath and body products that she whips up (and packages) by hand in her New York City apartment. We tested out a bunch of the loot and instantly fell in love with the light, whipped body mousses, which come in a range of delicious scents, most notably the summer-perfect Coconut Lime Verbena. Other standouts include the heavenly White Gardenia Milk Bath and the ultra-rich Shea Butter Body Balm.
Where to get it: barebodycollection.com
How much: Prices range from $1.50 for travel-size items to $225 for the Dare to Be Bare Parfum.
 
http://www.realbeauty.com/cm/realbeauty/images/Dr/Bare-Body-Collection-lgn.jpg
 

 
 


 

 

Another good thing about the Bare Body Collection is that these products do not contain harsh preservatives, sulfates, or synthetic fragrances. They are also not tested on animals.

In addition to body butters, there is also facial care products, soaps, and treatments (Bare Naked Bag Blaster Under Eye Cream is another favorite of mine). You’ll be sure to find something you like among Choy’s collection of homemade skincare products. There are also some pretty exciting holiday specials and even gift certificates available on BareBodyCollection.com, for those of you looking to try these out!

 

 

Tribeca Retail Club Fashion News

A HEAVENLY FORMULA! OF WHITE GARDENIA  

 AND ORANGE BLOSSOM MMMMM...AAAAH...

Is all I can do as I open two products from the Martha Choy Bare Body Collection

The first one "
BARE -ly Legal" is a mix of white gardenia, orange blossom and black coconut - all whipped into one lovely body butter. 

The second, "
Beard Blaster" smells like Christmas with pine cedar and eucalyptus, Santa's little helper for the leg shave routine.

Bare Body Collection has an amazing range of gorgeous smelling all natural beauty remedies, most with cute names that will give you a snicker as

you apply, and as usual our favorite moment - not tested on animals!
  

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              MORE NEWS - Bare Body Collection
                Tagged: beauty model ford models entrepreneur cosmetics
 
 
 
 
Ex-Ford Model and still a Compliance Director on Wall Street, Martha Choy moves into the beauty biz. and launches her
 
handmade, hand packaged beauty line: BARE at www.BareBodyCollection.com.
 
 

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